My name is William Josephs Radford and I am an unknown artist. Much like many other unknown artists early in their career, I find it difficult to put a price on my work. Constantly trying to find a balance between vanity and value.
The artist's audience plays a key role in this process, however online gallery spaces and social media platforms have blurred the line between influencer and artist. But... What is the intrinsic value of an Instagram follow ?
An artist is worthless without his/her audience.
So, starting with one follower (my personal account), I put the artworks up for sale at the price of £1 each.
This price has been slowly increasing by £1 with every follow, essentially allowing my audience decide how much the pieces are worth.
Having surpassed the 100 follower mark within the first week, the featured artworks are already projected to be worth thousands in a matter of months.
Through this project I hope to challenge how art is currently valued and sold on the internet, whilst
questioning my own value as an unknown artist.
When it comes to pricing art the factors and influences are uncountable. However, In the shift towards online galleries. An artist's value has never been so dependant on their audience, resulting in more and more artists seeking validation through social media.
Founded by photographer William Josephs Radford, the concept is to value pieces based on the gallery's following. Starting from 0 the artworks price is increased by £1 with every follow. Allowing the audience dictate how much the pieces are worth.
Why follow ?
Aside from up to date content, Every follow adds £1 to the value of our pieces and contributes to the cause.
Why buy ?
Other than receiving the limited edition art piece with certificate of authenticity, By purchasing from RIP Gallery you are investing in a concept.
Much like tracking an artist's trajectory, your investment will grow by £1 with every new follower we reach. An artwork bought for hundreds could be worth thousands in a matter of months.
Free shipping worldwide.
The artist's audience plays a key role in this process, however online gallery spaces and social media platforms have blurred the line between influencer and artist. But... What is the intrinsic value of an Instagram follow ?
An artist is worthless without his/her audience.
So, starting with one follower (my personal account), I put the artworks up for sale at the price of £1 each.
This price has been slowly increasing by £1 with every follow, essentially allowing my audience decide how much the pieces are worth.
Having surpassed the 100 follower mark within the first week, the featured artworks are already projected to be worth thousands in a matter of months.
Through this project I hope to challenge how art is currently valued and sold on the internet, whilst
questioning my own value as an unknown artist.
When it comes to pricing art the factors and influences are uncountable. However, In the shift towards online galleries. An artist's value has never been so dependant on their audience, resulting in more and more artists seeking validation through social media.
Founded by photographer William Josephs Radford, the concept is to value pieces based on the gallery's following. Starting from 0 the artworks price is increased by £1 with every follow. Allowing the audience dictate how much the pieces are worth.
Why follow ?
Aside from up to date content, Every follow adds £1 to the value of our pieces and contributes to the cause.
Why buy ?
Other than receiving the limited edition art piece with certificate of authenticity, By purchasing from RIP Gallery you are investing in a concept.
Much like tracking an artist's trajectory, your investment will grow by £1 with every new follower we reach. An artwork bought for hundreds could be worth thousands in a matter of months.
Free shipping worldwide.